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METHODOLOGY
The methodology employed for CSI estimation involves a structured approach encompassing data collection, analysis, and interpretation. Typically, businesses utilize surveys, feedback forms, and other data-gathering mechanisms to assess customer satisfaction. The collected data is then analyzed using statistical techniques to derive meaningful insights into customer sentiment.
SEVERAL KEY METRICS CONTRIBUTE TO CSI ESTIMATION
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Customer Satisfaction Score (CSAT): A metric that quantifies overall customer satisfaction based on survey responses.
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Net Promoter Score (NPS): A measure of customer loyalty and likelihood to recommend a product or service to others.
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Customer Retention Rate: The percentage of customers retained over a specific period, reflecting satisfaction and loyalty.
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Customer Effort Score (CES): A metric gauging the ease of customer interactions with a business.
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